Tepic, an old colonial city with a solid, prosperous look, is the capital of the small state of Nayarit. The main streets are wide and other streets are being widened by cutting away old buildings and adding modern facades that contrast sharply with the old walled cemetery and the arcaded buildings around the plaza. Promenades and concerts in the attractive city park, and soccer games in the stadium at the edge of town provide entertainment for visiting spectators. Points of interest include the cathedral on the main plaza, which was built in 1750 and has two perfect Gothic type towers, and the Church de la Cruz, once part of the Franciscan Convent de la Cruz founded in 1744. Pay a visit to the state museum, rich in treasures of the past.
The town, situated 3,186 feet above sea level at the base of an extinct volcano, is noticeably cooler than the nearby coast. The broad valley south of Tepic produces sugar cane, corn, and tobacco. A large cigarette factory in town employs many inhabitants. Small banana and papaya groves surround some local native settlements.
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Tepic has several adequate accommodations downtown and on the highway near Parque Loma.
New beach developments include Rincon de Guayabitos (probably the most beautiful beach in Mexico), Nuevo Vallarta (a planned resort community), and Bucerias (northern suburb of Puerto Vallarta).